Miss Pickering, who is a local florist, based in Stamford, was featured on the front of Life Magazine in the Sunday Telegraph this weekend. Her Blog was recommended to me by a delegate on a workshop, her writing style is very good, I am a regular reader. I also enjoy the Blog her hound writes too!
She is a fantastic example of someone who clearly knows what brand messages she wants to convey, and is living proof of the power of networking. The fact she was featured in a leading Sunday newspaper on a bank holiday weekend when more people on average than normal will buy a paper is phenomenal. Yet her appearance was all down to someone she knew ringing her to ask for some advice.
Gardening is often used as a metaphor for networking. At this time of year all gardeners have an abundance of seeds, plants and produce and most will happily give these away to fellow gardeners. So networking is really about being kind, it means giving advice and helping people in small ways. Do this regularly and you will be amazed what can happen to you, as I am sure Miss Pickering is!
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